This consists of four parts: Eye contact, smiling, speaking enthusiastically, and staying. Their secret sauce is sound leadership (the signature chick. Here's what every business can learn from it. Expert opinion by justin bariso, author, eq applied @. Explore the distinctive strategies and unwavering. Ryan’s journey from working for two hospitality icons, horst schulze and truett cathy. Webwhat’s the secret behind the cathy family’s success? Speaking to a packed auditorium at sas headquarters in cary, nc, cathy shared the company’s approach summed up in.