Its straightforwardness, versatility, and international accessibility have made it an invaluable resource for countless individuals. While the platform faces challenges, its ability to adapt and advance suggests that it will continue to be a significant entity in the future. — motivation is a psychological construct that refers to the disposition to act and direct behavior according to a goal. Like most of psychological processes, motivation develops throughout the life span and is influenced by both biological and environmental factors. This diversity has made this platform an important asset for people from all backgrounds. — in this chapter we address the complex roles that “motivations” play in entrepreneurial cognitions, intentions, and behaviors and suggest various models and theories that might be useful in the study of entrepreneurial motivations. Each theory is described in detail, along with its key concepts, assumptions, and implications for behavior. Define intrinsic and extrinsic motivation. Explain the basic concepts associated with maslow’s hierarchy of needs. What motivations underlie our behaviors? Motivation describes the wants or needs that direct behavior toward a goal. In addition to biological motives, motivations can be intrinsic ( arising from internal factors ) or extrinsic ( arising from external factors ).