Verkkosocial media plays a fundamental role due to their ability to reach multiple audiences faster and generate a sense of connection with fans through a. Social media has dissolved barriers between athletes and their fans, fostering direct interaction and engagement. Verkkowe propose a framework for how researchers and practitioners can think about privacy as a form of interpersonal boundary regulation on social media. Verkkowhile the research streams on authenticity (cluster 2) and engagement and influence (cluster 1) in social media influencer marketing are highly popular, further research. Verkkomaking and breaking relationships on social media: The impacts of brand and influencer betrayals. Verkkoexcessive use of social media may ultimately lead to feelings of loneliness and isolation among youth.
