Verkkothere are many different types of customer loyalty programs you can use to increase customer engagement. What you choose depends upon your. Verkkothe best loyalty programs are chock full of benefits for both the business and its customers. Verkkoa customer loyalty program is a strategic marketing approach that recognizes and rewards loyal customers and encourages them to continue purchasing or engaging with a brand. Verkkoa customer loyalty program (or rewards program) is a customer retention strategy businesses use to entice customers to continue buying from them.