Verkkofamily dollar has lost ground in the dollar store race for years. Now, the discount chain hopes lowering prices will help win back customers on tight. Verkkofamily dollar's parent company said thursday it plans to cut prices at the discount chain and spruce up its stores to boost sales. Verkkolooking at a select basket of skus, boss and the j. p. Morgan team found that family dollar was priced 2% to 3% higher on average than dollar. Family dollar has lost ground in the dollar store race for years. Now, the discount chain hopes lowering prices will help win. Verkkofamily dollar, which is owned by dollar tree, was recently fined more than $40 million for a rat infestation at a warehouse that forced hundreds of.
