Webhow one major healthcare firm became the leader in innovative ai use. Blue cross, blue shield of michigan (bcbsm) has gone on a journey from. Webexplore the blue cross blue shield association leadership team. Read the bios and backgrounds for the leaders of bcbsa. Webat blue cross blue shield, we offer the blue distinction specialty care program where we recognize healthcare providers for their quality care and patient results. Find a doctor near you. Whether you want to find a doctor for yourself or a family member, we can help you get to the right place. Blue cross and blue shield. Working with clinical partners to improve outcomes and address unconscious bias. Forming partnerships at the community level.